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Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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DESITIN
DESITIN
2 products
BRIGHT STARTS
BRIGHT STARTS
70 products
ATMOSPHERA
ATMOSPHERA
12 products
BABY EINSTEIN
BABY EINSTEIN
19 products
JJ COLE
JJ COLE
68 products
DJECO
DJECO
62 products
ADEN + ANAIS
ADEN + ANAIS
65 products
MEDELA
MEDELA
80 products
AVENT
AVENT
162 products
BABYZEN
BABYZEN
41 products
FISHER PRICE
FISHER PRICE
8 products
CARTER'S
CARTER'S
72 products

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